Building a Growth-Oriented Website for Your Business

When you’re creating your company’s website, having growth in mind is a must. If you don’t use the right approach, your site may not drive as many sales as you’d like, causing you to miss out on growth opportunities. Thankfully, building a growth-oriented website doesn’t have to be a challenge. Here are some tips that can help, courtesy of DijidinFilm Media

Visual Attractiveness

The aesthetics of your website matter. If your site isn’t attractive to look at, there’s a good chance that it’s hindering your growth goals.

Choose a color scheme that aligns with your brand, limiting the main color palette to just four hues. Balance text and images with whitespace to improve readability. Embrace responsive web design to create a site that adjusts for different device types, ensuring a high-quality experience on computers, tablets, and smartphones.

If you want to make sure your website makes a great first impression, creating an eye-catching banner is a smart move. It can boost brand awareness and set the tone, enhancing the visitor experience.

While you could hire a graphic designer to create your banner, you also have the option of handling it yourself. With a free online banner maker, you can create a customized banner for your website and social media pages with ease. You simply start with a template that fits your brand. Then, customize the color, text, font, and images. You can even add animations or video, ensuring your banner is exactly what you pictured.

Integrations

If you want to support the growth of your business, streamlining your operations is essential. Often, integrations can make that much easier, ensuring that different systems communicate seamlessly and that data is accessible across multiple platforms.

Along with integrating your Customer Relationship Management (CRM) tool and your Enterprise Resource Planning (ERP) platform, make sure your website is designed to integrate with those solutions. By doing so, you can optimize many processes by eliminating the need for cumbersome data entry or having multiple applications open to gather the required information. Instead, all of the information is accessible through a single portal, simplifying customer management, order tracking, inventory management, and more.

Traffic Drivers

A growth-oriented website is designed to capture as much internet traffic as possible. Often, by using a range of traffic-driving techniques, it’s possible to catch the attention of more prospective buyers, increasing your likelihood of snagging sales.

A straightforward way to start is with search engine optimization (SEO). By identifying and targeting the right keywords, you can increase your position on search engine results lists. Keyword research tools like Moz and SEMrush can be great places to turn if you’re not sure what keywords to target. However, you can also review competitor websites for clues.

Another growth driver is high-quality content. Content marketing is incredibly affordable and highly effective when done right. Usually, that means forgoing the hard sell and instead focusing on providing the reader with value.

Answering questions that are relevant to your ideal customer and helping them solve problems in their life can be great ways to curate the right kind of content. Just make sure that—even if you don’t directly market your products or services in the content—the topics make sense for your brand and offerings.

Guest posting is another outstanding option. It helps you generate backlinks for your site, which can help improve its position in search engine results lists. Focus on high-quality websites with solid domain authority. That way, the backlink will have a greater impact.

Among the most impactful types of content is video. A professionally produced video from DijidinFilm Media can engage your audience while answering questions about your products, promoting your services, and generating interest in your brand. Hosting the video on your website or integrating it with social media gives you an excellent tool for pulling in new customers.

Finally, remain active on social media. Posts, images, comments, and other kinds of engagement can drive traffic back to your site. Hashtags can help you connect with new customers, while in-platform shopping options may secure sales directly.

Building a growth-oriented website takes time, but it’s well worth the effort. Not only will it be a positive reflection of your venture that you can take pride in, but it will also attract new customers who want to do business with you.

This article is brought to you by DijidinFilm Media, a comprehensive media marketing firm that specializes in videography, cinematic content creation, promotional video development, corporate video development, and advertising and marketing best practices. For us, nothing is more important than working with our clients to ensure that they receive the highest possible return on their investment. For more information, please visit our website or contact us today!