HOW HIGH QUALITY VIDEO CAN TRANSFORM YOUR BRAND
In the world of modern business, it is so important for companies to look at ways of being able to stand out and make a big difference, and this is something you have to make the best of right now. There are so many ideas you can use to achieve this and using video as part of your company’s marketing strategy is absolutely essential.
“Whatever it is, the way you tell your story online can make all the difference.”
Statistics tell us that 85% of Americans with the internet will watch online videos on a monthly basis. There are so many ideas that play a part in this, and it is important to make sure you try to utilise video marketing as much as you can in your business. There are so many amazing benefits to using high-quality video to transform your brand, and we’re going to look at some of the best ones.
Video Improves Engagement
Engagement is the most important thing when it comes to successful marketing, and video is one of the best ways of being able to improve engagement. The key benefit of video marketing is that it allows you to tell stories and capture the imagination of your customers. Focusing on stories ahead of sales is so important here, because you need to create some sort of value if you want people to watch your videos. Stories help you connect with viewers, and show that you are a brand with values and ideals that many people will share.
It Increases Traffic
Another great reason to focus on high-quality video marketing is that it can help to increase traffic to your website. Did you know, the CTR of emails increases by 200-300% when the email contains a video? And this shows you the importance of video in terms of attracting more people to the business and trying to secure more sales as a result. Traffic from search engines is also found to increase when the search result includes a video.
Attract New Audiences
As a modern business, you need to be looking for some of the best ways of attracting new audiences, and video plays a big role in this. Everyday more and more people are spending their time watching videos online. Indeed, YouTube attracts more than 30 million viewers every day, and this shows you what a brilliant platform it is to help you reach and attract new audiences. Try to make sure your business is active on YouTube as much as possible, and there are a lot of different videos you can upload and use to attract people right now.
Boosts Your SEO
You have to look at being able to improve your SEO tactics as much as possible, and video is a great way of being able to achieve this. Video is a great way of being able to build high-quality backlinks and drive more traffic to the business, and blog posts that include both written and video content is guaranteed to have a higher SERP ranking and increase traffic by over 150%.
There are so many amazing ways in which video content can help to transform the brand, and this is something that you need to work on as much as possible. There are a lot of ideas that you can use to help you with this, and making sure you utilise video content as much as you can is so important for achieving business success right now.