Video Marketing for Science
History of marketing is as old as mankind itself. In early days’ people used to do pre-launch vocalizations about their upcoming products in public to create awareness, so that when the product is actually launched it is well received by public, the phenomenon is called Brand awareness now days. As time passed and the size of business in the market grew, the general public developed a different state of mind which was “Seeing is believing”. Business communities observed this trend and changed its strategy from ordinary marketing to marketing through video.
It is pertinent to understand the importance of video marketing and analyzing the impact of video marketing in different fields. One thing is for sure that half of the people immediately believe what they see and the other half are highly influenced by what they see. So this is the main reason why the businesses when they decide to acquire man power opt for video marketing i.e. giving the applicant a virtual visit to the organization where a very friendly organizational culture with all the lucrative perks is portrayed. Furthermore, People are conveyed the core values of the business along with the requirements of the job. Now, every person loves to share what he likes and this becomes a major reason for the publicity of the organization advertising since this effective video marketing message is circulated to millions within the span of seconds.
Marketing through video not only boosts common businesses of life but also specialized fields like Biotechnology, Pharmaceuticals, and Biomedical Engineering. Here, a layman may be inquisitive as to how can video marketing be effective in the specialized fields? Well, this can be explained with a common example which relates to the Biomedical Engineering; a field where principles of technology and engineering are applied to the field of Biology. Old age people normally face problems related to limbs and joints. This domain pertains to prosthetic. The effected joints are replaced through surgery by new ones and the problem is resolved. Now the question, is how would the people at large scale know about the success story of this operation and its positive impacts. Well, this is where video marketing works. An effective video message to a large audience through video marketing will not only boost the reputation of the organization but will also boost the reputation of the doctor since people stringently believe the adage that “Seeing is believing”. According to a survey, 60-70% of the hair transplant surgeries, in its initial days, were only possible because of effective video marketing.
“Similarly, Biotechnology is another specialized field which deals with the exploitation of genetic matter for the production of chemicals and products to perform an individual task. ”
The technology is mainly used in food science, medicine, and agriculture. For instance, treatment of cancer through biotechnology is gaining popularity because according to a study cancer cells are targeted more precisely through biotechnology than chemotherapies. Same applies for the field of agriculture where Biotechnology techniques like tissue culture and vaccines are deployed in order to increase the productivity of the field. Here again the question arise as ho how would a poor farmer know about vaccines and biotechnology methods and how would a cancer patient know about the latest developments in cancer treatment. Well, the answer is simple, video marketing plays a major role in public awareness. The information is provided at the doorstep.
Concluding, it can be safely said that the customer today, be it an organization or an individual, both demand performance from the product on their screens, regardless of the amount of truth in the video, Furthermore, video marketing is one of the most effective and driving tool in the industry since it has impact on people at all level, even the laziest one, therefore moving ahead in this competitive market without video marketing is inevitable.
