Why Video Content Is An Essential Part of Marketing Today
If a picture is worth a thousand words, then a video is worth way more than that. When it comes to marketing campaigns and website landing pages, maximizing attention and engagement is key. The proven way to do that is to extensively use video as part of your marketing strategy. Here are a few reasons you should be using video content to promote your business:
Increase Your Conversions and Sales
Video content on a landing page can skyrocket conversions by an astounding 80%. Also, 74% of people who watch a video explaining what a product is and does end up buying it.
Receive Stellar Return on Investment
With 83% of businesses confirming that they receive high ROI for video content, it shows how the money you put into this marketing strategy will pay off in a big way.
Build Trust With Your Audience
Promotional videos have the power to build trust with the viewers watching them. People will often be skeptical about a product online. Still, a well-made marketing video will showcase a product in a way that makes it more like a conversation and not a salesy ad pushing someone to buy something.
Explain Anything
Videos can explain anything and everything. In fact, 98% of people who watch an "explainer video" about a product or service feel like they understand it really well after watching the video. Also, 45% of businesses who are using video content as part of their marketing strategy say they feature explainer videos on their landing pages. With 83% of those businesses stating that the videos help their business grow, it demonstrates the effectiveness of video content for marketing purposes.
Given how much the world of business has shifted since the COVID-19 lockdown, a full-service video production company can help you pivot your marketing strategy to become more effective in growing your business. By creating media content tailored to provide maximum engagement with your target audience, you will grab more attention and capture more leads that will then convert at a higher rate into paying customers.
